ZapEvent Online Event Registration - Blog

1. Determine the funds you will need in order to produce the event
   That is usually the best total to shoot for when creating different buy-in amounts for your sponsors.  Especially if it's a charity event.  A charity 5k that expects to spend $3000 to produce the event should aim to get a Presenting Sponsor covering that amount.  That way, all additional sponsor $$ and registration $$
   
   
2. Create a list of sponsor benefits and deliverables that you can provide
   These are things like:
   
   • Logo on the brochure, website, t-shirts
   • Company mentions in radio ads or news stories
   • Event banners with their logo at the start/finish line area
   • Expo booth space for them to advertise at your event
     
     
3. Decide on the sponsorship level names and assign a dollar value
   For Example:
   
   • Platinum - $5,000 | Gold - $3,000 | Silver - $1,000
     or
   • Presenting - $5,000 | T-shirt - $3,000 | Mile Marker - $1,000
     
     
4. Assign the benefits package to each of the different levels
   The top level sponsor should receive all the benefits with the subsequent levels getting less and less as you work down to the smallest sponsor buy-in amount.
   
   
5. Make a list of how the sponsor will benefit from your event.
   Besides just getting their logo splashed everywhere, let them know how else their participation in your event will benefit them.  Many times it's beneficial to point out to sponsors that your target market for event participants is also the same type of people they target for their own business.  So you are helping them get in front of hundreds, maybe thousands of potential new customers. 
   
   
6. Make your target list of businesses in the community
   Now that you have your sponsor levels, benefits and dollar amounts set, decide what businesses are your best targets.  For example, if you have a level for "T-Shirt Sponsor" consider going after a custom apparel store.  Or if your event is raising money for an animal charity, talk to the local pet stores, shelters and boarding facilities about becoming your top level sponsor. 

Share Your Success!  Post a Comment -
What creative ways have you setup your sponsorship opportunities to help engage businesses?

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How to Gain Sponsorship for Your Event

In the past we've discussed some of the items to consider when creating your online and offline event registration forms.  This post will expand on what your participants should see once they hit that "register now" and some essential pieces of information you should gather from them.

So you've decided to create an event.  Maybe for profit or maybe for a charity.  In either case, your event can be more profitable when you engage sponsors for your event.

But sometimes it's hard to know where to start. Go big? Go small?

Here are a few things to consider before sending any emails or making any cold calls.

ZapEvent is excited to be the preferred online registration partner for 7 out of the top 10 multisport events that have recently been nominated, by their participants, for the coveted title of “Minnesota Multi-Sport Race of the Year”

Webinar: How to Get Event Sponsors

We are excited to help promote ZapEvent client, the Arrowhead 135 ultra marathon, as being recently named to the "Worlds Ultimate Running Race".

If you will be in or around Mankato for the Mankato Marathon next weekend, be sure to keep a look out for the ZapEvent booth at the Scheels and New Balance Sport and Health Expo.  The Expo will be held at the Verizon Wireless Center Arena. 

It's that time of year again for all Minnesota Multi-Sport athletes to vote for their favorite race to with the title of "Triathlete's Choice Race of the Year"

All of us here at ZapEvent are very excited to have added a new member to our team.  As we look forward to some exciting changes and growth in 2012, Mark Bontrager will be taking on the roll of customer service representative and will be assisting all of our event directors with event setup, maintenance and reporting.  He will also play an important role in assisting our sales team.